A whole new brand for Aggreko






Starting with just their logo, we created and developed a whole new brand for Aggreko, the global leader in power and temperature control. Inspiring a complete overhaul of collateral, advertising, video, exhibitions and marketing communications material, these new ideas and brand concepts were then encapsulated into a comprehensive set of brand guidelines. Launched online as a new ‘Brand Toolkit’ and integrated with Abstract’s brand management software solution, Netprint, the rollout, acceptance and ultimately huge enthusiasm for the new brand have helped energise performance and promote unity between all operating regions across the globe.

Abstract were appointed as the creative design agency for Aggreko to work on rebranding the business. The brief covers all aspects of the communications mix and is both extensive and challenging across a global scale. The team at Abstract have created a fantastic, powerful brand that has been very well received throughout the business. They have continually delivered against tight deadlines, at the same time managing multiple projects from our very geographically spread business, always delivering on budget and on time. Fantastic service and great attention to detail. As creative partners go, I haven’t worked with any better during the course of my career. Abstract feel like part of our own team.

Phil Watts

Head of Group Marketing, Aggreko