Leading a recycling revolution… The PHS Group rebrand

Playing any role, however small, in helping tackle one of the world’s most urgent environmental challenges is a real privilege.

That’s why we’re so excited about supporting The PHS Group develop LifeCycle, a multi-million pound investment that involves recycling millions of hygiene products (such as disposable nappies) into clean energy.

The new individual brand identity that Abstract created for LifeCycle includes a microsite, landing pages, animated logos, flyers and booklets to give this remarkable new product a distinctive presence within the PHS brand (which we have also updated throughout). In addition, our recent digital marketing campaigns helped PHS sales teams better connect with their customers. Abstract are now engaged in the complete brand evolution of PHS, including the creation of a complete suite of online and offline sales collateral and new corporate guidelines.

As one of the UK’s leading suppliers of workplace services helping over 200,000 organisations, PHS are at the cutting-edge of hygiene waste recycling. And we’re right there with them.

Top marks for rebranding… Bilton School

An exceptionally strong attendance at a recent open day helped illustrate the successful impact of our recent visual re-brand project at Bilton School, a major secondary school with academy status situated near Rugby, Warwickshire.

The new visual identity includes branding, interior design elements, and a prospectus. It has been instrumental in generating a positive attitude towards the school by proud students, parents and teachers alike. This coincided with the opening of an impressive new school building (including a state-of-the-art modern gym).

In October, Bilton School welcomed Mark Pawsey, the local MP for Rugby, who recognised ‘a sense of renewal, enthusiasm and anticipation for the future’ at the school.

Branding the power behind FIFA World Cup 2014

If you’ve seen any of the World Cup matches this summer, you have our client Aggreko to thank. As the official temporary power provider at Brazil 2014, they supplied the power for the International Broadcast Centre, as well as temporary power for all 12 stadiums to protect against dips in the national grid. Billions of fans were relying on them, and they relied on us to make the most of the branding opportunities afforded by such an iconic event.

Our challenge was to take a company used to working behind the scenes and put it firmly front and centre. Having already produced animated pitch-side hoardings for Brazil’s warm-up matches, we branded numerous hotels and venues across Brazil, hospitality staff uniforms, and a huge range of merchandising for VIP guests and the world’s press. All of this involved coordinating communication between Aggreko’s regional offices across the globe, and working with FIFA to secure their approval on each item.

As events go, it doesn’t get much bigger than the World Cup. But Aggreko is fully equipped to work on this scale, and we’re delighted to have proven Abstract is too.

Aggreko's new brand launched worldwide

This journey began in earnest in January 2012 with the appointment of Abstract as the agency of register to help lead a critical brand overhaul. Aggreko, was right in the middle of laying down significant growth plans, and its wider recognition in the world marketplace will be key to ongoing success. Working with the global corporation, Abstract has created a distinctive and powerful visual theme around the concept of ‘energy lines’ intertwining and flowing through mining, industrial and events imagery – the key sectors for this worldwide, temporary power solutions business. This new brand has now been launched together with a new on-line brand toolkit that incorporates brand guidelines and corporate literature hosted on NetPrint.

Every little helps… Xpress are now on the map

When a client partners with Tesco nationwide, it’s a big moment. And that’s certainly the case with Xpress Centres, the fast turnaround minor car repair specialists.

To help transform their premium sites within numerous Tesco car parks throughout the UK, Abstract were employed to create a new XVS brand and create various Xpress Centre marketing materials: everything from a promotional video and animation, to gazebos, pop-up stands, posters, bollard boards, flyers, balloons, and even shopping trolley coins.

From having no brand presence, they now have the full package, including a new logo and refreshed social media channels. All thanks to a little help from Abstract.

We’re delighted to see the Xpress brand continue to gain ground – they now plan to open 15 new centres around the country, from Salisbury to Sheffield.

Abstract lands another major Middle East client

We’re delighted to have started working with Al Ghurair Foods, a major division of the diversified industrial group Al Ghurair Investments. Based in Dubai, Al Ghurair Foods is a multi-product manufacturing enterprise with nearly 40 years of history and a trading presence in more than 20 countries.

As well as size and reach, Al Ghurair are renowned for exceptional quality, first-class customer service and cutting-edge technological solutions.Their portfolio spans a broad range of branded, private label and bulk products including flour, pasta, oats, semolina, eggs, noodles and animal nutrition, supplied to a diverse customer base of businesses and retailers.

With so much to leverage and such an established reputation, Al Ghurair Foods is a dream client. We’re very proud to have been selected to rebrand their corporate branding, which will impact every aspect of the food division’s marketing.

Everyone at Abstract is looking forward to a long and fruitful working relationship with Al Ghurair.

ABSTRACT - 25th Anniversary deserves a re-brand

WOW!! We’re 25 years old! Who would have believed we would achieve this landmark when we started all those years ago. To celebrate this achievement we also felt it was the perfect time to re-launch our brand, which has not been an easy task! Backed by a supreme staff effort to ‘fit ourselves in’ amongst our extremely busy workload, we are thrilled and proud to launch the new Abstract brand including this website.

The rationale and emotions behind our own evolution is summed up by Director, Scott Bradburn:
“We simply wanted to show the world a lot more about our recent evolution as a company. Like many design led businesses, the introduction of new technologies has meant our service portfolio has grown hugely. The recruitment of special talent in both new and traditional design fields is something we just had to reflect to our existing customers – just as much as our potential clients. In short, we can offer so much more at a world class standard, than we could 1 or 2 years ago. Life changes, the world of design is changing, so we are embracing this change and enjoying it, including the evolution of our business and our brand after 25 years.”